Who We Are + What We Do

Flower Dye is a fashion brand + a natural dye studio.

Flower Dye’s mission is to connect people with the earth through beauty and color.

Flower Dye is based in the Hudson River Valley north of New York City, where we grow our own dye flowers. Learn more here.

More Than Sustainable Fashion

Flower Dye goes beyond today’s standard of “sustainable fashion” to putting practices in place that help to regenerate ecosystems. We work with a biodynamic farm in Vermont to grow our dyes, and we use silk, a low-impact and biodegradable fiber. At the end of their long life, our garments will be able to safely return to the earth and become nourishing soil, thus completing a cradle-to-cradle approach to circular fashion systems. We believe that if life on earth is to continue, we must create, sell, buy and live with intention and integrity. Flower Dye is here to walk that walk.

Connect to the Earth Through Color

We live in a world dominated by 2 dimensional technology. Flower Dye is here to connect you back with the earth and with yourself through tactile materials, sensual colors, creative expression, and the subtle sensory experience of creating color from the earth.